A new album catches fire at the dawn of a new year and dominates the Billboard chart throughout the winter doldrums, helped by insatiable fan demand and a shortfall of competition.
That is a common pattern in the music industry, and it was manifested most clearly last year, when “Dangerous: The Double Album,” by the country singer-songwriter Morgan Wallen, held No. 1 for 10 weeks. It’s being repeated now by the soundtrack to Disney’s “Encanto,” which has ruled the album chart almost every week this year, led by a song, “We Don’t Talk About Bruno,” that has also become the most popular single.
This week, “Encanto” leads the Billboard 200 album chart for a sixth time with the equivalent of 98,000 sales in the United States, including 123 million streams and 12,500 copies sold as a complete package, according to MRC Data, Billboard’s tracking arm. The one week it wasn’t No. 1, “DS4Ever,” by the Atlanta rapper Gunna, took its place.
For the last month, “Encanto” has had a lock on both of Billboard’s key rankings. This week, “Bruno” — if you’ve opened TikTok in the last month, you’ve seen that song’s appeal — holds at No. 1 on the Hot 100 singles chart for a fourth time. According to Billboard, it is the first time that a soundtrack and a corresponding song have dominated both charts at the same time in nearly 30 years — the last to do so was “The Bodyguard” and “I Will Always Love You,” sung by Whitney Houston, which led the charts simultaneously for 12 weeks in late 1992 and early 1993.
Also this week, Gunna’s “DS4Ever” holds at No. 2, and Wallen’s “Dangerous” — now in its 58th week out — rises one spot to No. 3. Drake’s “Certified Lover Boy” is No. 4, and “The Highlights,” a year-old compilation album by the Weeknd, is No. 5.
Eminem and Dr. Dre, who performed at the Super Bowl halftime show on Feb. 13, had chart boosts this week. Eminem’s “Curtain Call: The Hits” rises 118 spots to No. 8, and Dr. Dre’s 1999 album “2001” moves up 99 spots to No. 9.