Everyone wants their marketing to go viral, but not everyone knows how to do it. If you want to ensure your company’s success, learn how to create viral content that people will want to share with the world—and that will build your brand in the process. These nine online marketing tips can help you spread your message, increase traffic and boost sales. Just be sure to use these strategies wisely—after all, not every marketing campaign should be going viral!
1) Use Images
When it comes to grabbing attention, images win over words. People like visual content because we can absorb and process information visually faster than through text. Images create interest, draw in customers and help promote your company’s brand as an industry expert. If you want something shared on social media, include an image; if you’re looking for a blogger to share your post with their audience, provide images; if you have data that supports what you’re writing about, tell a story with graphs or charts. The image can be a distraction—so make sure it’s worth people’s time! You also can buy solo ads to market your images.
2) Utilize videos
Video marketing is a powerful way to reach more people in your industry, but it can be challenging to get started. If you’re ready to incorporate video into your online marketing strategy,
Here are some tips for increasing viewership: Choose a simple topic or objective: A video should have one central focus—explaining how your product works—but don’t try and cram too much information into one spot. For many people watching a video on a phone or computer screen isn’t an easy experience, so short is always better than long. When making videos that go viral, shorter videos are always better than longer ones. Plus, having fewer minutes of content will help you keep viewers interested in what you have to say.
3) Have Fun
To make your content go viral, you have to have Fun. You have to be excited about it. You have to believe in it. And if you don’t love doing it, chances are no one else will either—and you won’t want to work hard enough. But if creating your content is something that pleases you, then I guarantee people will love reading and sharing your stuff. How can they not? There’s nothing more contagious than enthusiasm for what you do!
4) Being Creative
Consistently coming up with fresh ideas and content can be challenging, especially when you have a lot on your plate. The best way to develop great ideas is first to use what you have. Think about something that already exists in your field—write down all of its positive aspects, problems, and flaws and what’s missing. Then think about how you could improve upon it or even do something similar but different. You give yourself a good jumping-off point by building on someone else’s work instead of creating something entirely new. Next time a brainstorming session comes around, refer back to what your group came up with previously and add to it until you’ve got something new and exciting!
5) Give stuff away for free
Creating a product for your readers and then giving it away on social media channels is a great way to spread awareness about your content. If you’re willing to give some things away for free, you should be prepared for an increase in followers, shares, and leads. For example, if you have an eBook or special report covering a specific topic in-depth, creating Facebook posts with valuable links can drive people directly to these resources. Additionally, creating short videos highlighting different aspects of your product—especially if they’re attention-grabbing—can also help inspire more people to share what you’ve created with their friends.
6) Offer an exclusive coupon code
When you offer a unique discount code or promotional code to your email list, followers can access it on social media and forward it to their friends. The best part? People are more likely to check out something when they get something for free, so if they come through your site and purchase an item after using a unique promo code or coupon. You’ll drive sales without spending extra money. Word-of-mouth is one of the most powerful tools in marketing, so do what you can to encourage it! For example, if someone purchases a $50 gift card from your website but only pays $40 because of a promo code from Facebook or Twitter, make sure you announce that on social media immediately!
7) Take surveys and act on the results
Please take note of what people say they like and dislike. If a survey is done on social media, encourage conversation by asking a series of questions (and inviting responses). The more you know about your audience, their likes, dislikes, and behavior, the better you can cater your content specifically toward them. And remember—it’s always good to give away something that will bring value or make people happy to show them how much you appreciate their attention.
8) Stay updated with the news and events in your industry
Keep your finger on the pulse of your industry by subscribing to relevant industry blogs and forums. Engage with these sites and events, and you’ll soon get a feel for what matters to people in your field. You can learn plenty from reading them, too—observing what topics are trending, discovering new tools, or getting advice that may benefit your business somehow. In time, you’ll see which types of content perform best—and why—so that you can create more effective online marketing campaigns and Software development company.
9) Engage your audience through social media activities
Social media is a great way to make your content go viral. However, if you post on social media and expect everyone to share it, you miss out on potential viral growth. For content to go viral, it needs an excited and engaged audience. You have to be able to connect with your audience for them to become evangelists of your brand. The best way to do that is through a call-to-action or CTA. CTA’s can include voting in an online poll, sharing or liking a Facebook post, clicking an embedded link, subscribing via email or RSS feed, etc. You can even offer discounts or incentives in exchange for taking these actions as part of your CTAs.
Conclusion
The 9 ways outlined above should help you have a successful social media strategy. Don’t overthink it, just be yourself and use your authentic voice; that’s what will make your fans spread the word about you.
