If you’re heading out on the highways in the United States, you’re probably paying close attention to the signs that are over your vehicle and along the sides of the highwaythose that direct you to the destination you want to go. If you’re searching for an exit or a stop for a rest most likely, you’ll see the font Highway Gothic. It was adopted as the standard for highway signs in the 1950s. It was born as a result of an initiative by the California Department of Transportation to establish a clearer and more flexible road sign standard.
In the past 10 years the new typeface has tried to replace Highway Gothic: Clearview. The new typeface has bigger spaces in the letters, as well as less chunky letters and attempts to address certain Highway Gothic’s reading problems. Find out more about it in the video below.
